Medical Group Practice Professionals = $135 billion in annual purchasing power

Within the fastest-growing industry in the United States, there exists a market of decision-makers who aquire goods and services worth billions of dollars every year. The healthcare industry continues to be one of the healthiest growth segments in our economy. And the growth in healthcare consumption is only projected to continue.

It accounts for 14 million jobs in the United States and will create another 3 million before 2016.*

Of the 580,000 healthcare organizations, the vast majority are medical practices such as physician offices, family practices and other health practitioners. These practices vary in size, staffing patterns and organizational structures, but they share one common trait: purchasing power.

Healthcare systems, practice managers and executives are looking at the full range of solutions - from telephone answering services to medical apparel to the latest in information and medical technology and more.

What are they shopping for?

Everything – from office supplies and healthcare equipment to marketing services and lending options.

Who's buying? Not the doctors. Medical group managers, who make up only 4.2% of healthcare employees, are today's decision-makers.

MGMA offers targeted marketing opportunities for advertising to this elite, niche group.

*Source: U.S. Department of Labor